Originally posted on https://www.exhibitinteractive.co.uk.
Broughton Software achieved stand out for its LabHQ LIMS software system at Lab Innovations 2016 this month (November) thanks to a unique exhibition space designed by Exhibit Interactive, helping turn around 30% of enquiries into strong business leads.
The pharmaceutical and healthcare software development company attended the annual industry event held at Birmingham’s NEC to raise awareness of its lab compliance software, LabHQ Laboratory Information Management System (LIMS). This year however, the Company wanted to find a way to stand out from other exhibitors and position itself as a leader in its field.
Broughton enlisted the help of Exhibit Interactive (EI) – an experienced exhibitions team with a focus on interactive technology and modular, reusable stand systems as a way to generate an enviable level of return on investment.
Andy Mooney, Broughton Software commercial director, said: “Previously we’ve attended Lab Innovations with a portable pop up stand within a standard white shell scheme. This has been fine to an extent, but we’re a successful, growing software business and we’re keen for manufacturers to see us as a professional organisation who they want to work with.
“Building a stand on a grand scale wasn’t a consideration for us, but EI suggested we opt for a modular structure. Graphics panels were professionally designed by our own inhouse team according to the spec provided, EI then built the stand for us in next to no time and dismantled it ready to use again. We also chose a striking blue background to stand out against the swathes of white shell schemes at the event and it clearly worked.”
EI’s stand design was for a 4m x 3m space and included a meeting area and large screen to demonstrate Broughton’s LabHQ LIMS software. Joe Ashton, EI creative director, added: “A modular stand design was the ideal option for Broughton. It was cost effective, it showcased their technology and through understanding the event, they knew the right choice of colour palette would help get them noticed.”